Co-Founder and CEO Erin Gore spoke with New Cannabis Ventures in 2019 and reconnected this year to talk about the company’s business model and national ambitions.
Over time, it became clear that this model was not scalable for the company.
It is contract manufacturing for many of the leading brands in the state, which has helped the company to achieve more sustainable growth, according to Gore.
The illicit market and taxes remain a challenge for California cannabis operators like Garden Society, but it stands out as one of the few women-led companies, according to Gore.
The Blissful Rest gummy is tart cherry pinot noir flavored, and the Calm & Focus gummy is a sparkling strawberry rosé flavor.
In addition to its edibles, Garden Society has hash-infused rosette pre-rolls and rosette pre-rolls in all three different effects.
Nancy Whiteman, CEO and Co-Founder of Wana Brands, advised Gore to look beyond California, and the Garden Society’s Series A will help it to do just that.
As the company considers a national plan, there is an opportunity for M&A, according to Gore.
In this latest round, Janna Meyrowitz Turner led an oversubscribed SPV with the intent of diversifying the company’s cap table and offering women and women of color access to the Series A.
Garden Society has built long-term relationships with its investors, but the team will be looking to drive profitability and reach a point where it will not be dependent on raising more capital.
In 2022, the company is focused on growing its branded product sales in California, as well as its contract manufacturing business.
The Garden Society team is looking forward with a disciplined eye, focusing on its key opportunities without distractions.