Before that, I worked at B2B tech start-ups and ad tech companies like Roku and Criteo.
Think about any window display you’ve seen recently – the CVS near me has had Valentine’s Day products in the window since at least mid-January.
For example, when Ben Affleck started dating Jennifer Lopez again, searches for their movies and music videos skyrocketed.
As the cannabis industry matures, businesses should start thinking about what seasonal, psychological and cultural factors impact their consumers.
Cannabis isn’t affected by just regular old seasons – it’s affected by what we could call personal, seasonal patterns.
Patrick’s Day – cannabis sales are 70% higher than average daily sales in February and 54% higher than average compared to March daily sales.
And these cannabis buyers aren’t just tourists to cities, a lot of them are likely tourists to cannabis itself as well – novelty consumers who go into a dispensary for the specific event and pick up a little bit of everything.
That’s an opportunity for new brands and more niche categories to connect with a new group of customers.
Different messages will talk to different use cases – some people want cannabis that can make a concert better.
From researching products and dispensaries to analyzing brands and products to consuming it, every interaction a consumer has with a cannabis business is very personal.
With 10+ years of marketing experience at tech companies like Roku and Criteo and leading startups like Bitly, he’s passionate about helping businesses connect with cannabis consumers to deliver the best experience to each customer.
There are a number of tools and tricks cannabis companies can learn from the food industry to streamline their businesses and gain a bigger chunk of the market share.
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