The Xiaomi 12 series makes nearly US$300 million in its first five minutes on the retail market

It claims that the devices took just 5 minutes from the opening of their orders to amass 1.8 billion yuan in revenue.

This figure applies across all retail channels, whether online or offline, where the phones were offered as of New Year’s Eve 2021.

Xiaomi did not mention if the greater proportion of this practically zero-day success went to the vanilla 12 or the 12 Pro.

…Read the full story