Sugar content is increasingly front-of-mind for adult shoppers.
This means volume promotions will be banned, as will the placement of HFSS products in secondary promotional locations, and the marketing of such products in digital and pre-watershed TV.
In France, snacks brand Il Etait un Fruit is making dried fruit snacks without added sugar or oil.
Each 30g bar contains 7g of protein.
And in the UK, bakery goods brand Urban Legend has developed an HFSS-compliant doughnut. The offering is free from artificial preservatives, sweeteners, colours, and flavourings.
The real innovation, however, lies in the way Urban Legend’s doughnuts are cooked.
According to Glanbia Nutritionals, snacks are consumers’ top choice for flavour exploration, and this is especially true for younger consumers.
In the UK, Munchachos is one such example of a young brand encouraging children to diversify their plates with snacks inspired by global cuisines.
Over in the US, snacks brand Yolélé is making Fonio Chips inspired by West African cuisine.
Well-known brands are also experimenting in the global flavour space.