As the team’s official bitcoin services partner and bitcoin platform, NYDIG is becoming the franchise’s exclusive partner across a range of cryptocurrency services.
“Expanding the partnership between the Fertitta family and NYDIG to the Houston Rockets was a natural choice,” said Trey Zeluff, director of digital asset strategy at Fertitta Entertainment.
“We are thrilled to have found a forward-thinking partner in the Houston Rockets and the Fertitta family, who understand that by embracing bitcoin, companies and brands can build loyalty with this expanding and influential customer base,” said Kelly Brewster, chief marketing officer of NYDIG.
Fertitta is chairman and CEO, recently partnered with NYDIG to implement bitcoin rewards as part of its Landry’s Select Club loyalty program.