A deluxe outer box unfolds into a three-panel display decorated with bright, surreal imagery and a lyrical essay on the history of the brand.
Some 500 gift boxes, priced at $200 each, recently hit select dispensary shelves in Los Angeles, San Francisco and San Diego.
“Our goal was to create something premium and modern, but also classic,” David Pyle, brand director at Heavy Hitters, tells Muse.
“We felt that it was important that the package design be as unique and innovative as the product itself,” a pearl-white liquid based on the legendary strain Acapulco Gold that delivers “a full-body, uplifting high,” Pyle says.