Google considers many things when the authority and relevance of your domain or page, and both your domain and each page have authority scores.
The domain authority for the links you get matter, but so does the relevance of the domains.
If you aren’t working with a professional SEO firm, a good DIY way to determine what is relevant is by Googling the terms you’re targeting and see what pops up.
Also consider partnerships and other methods of getting links pointed at your site and tagged shout outs on social media.
Ranking high on search engines like Google and Bing helps to assure your potential customers know who you are and, in my experience as a business owner, has been one of the most impactful things for my company to increase online visibility.
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