“Our research data showcases that around 40 per cent of the Indian population could be potential Zippo consumers. That is a very large number of people and so that is one of the reasons we think there is a lot of opportunity for us in the market,” he added.
“From a brand perspective, Zippo is well-known in the country and has a great brand recall.
“With the rise of consumption of e-commerce platforms, there is an opportunity for us in our market.