Who’s Biting on Bitcoin and Why? | Morningstar

For instance, our research found that 28% of respondents reported owning cryptocurrencies–a tremendously large portion of the public investing in an asset that no one really knew about a decade ago.

It’s worth noting, however, that the sample of Americans used in our survey is slightly skewed toward those with a lower income.

It found that those who invested in cryptocurrencies tended to have what’s known as a focus on promotion–achieving gains or goals instead of preventing bad outcomes.

After controlling for other factors, the study also found that those with a shorter time horizon are more interested in crypto.

As noted in Treger’s previous research, cryptocurrency investing doesn’t rank highly in people’s priorities for retirement investing, even among younger, generally pro-crypto audiences.

Beyond cryptocurrency, Treger also leveraged a national sample of Americans to examine the psychology of investors to better understand why some people who have the means to become investors do so, while others don’t.

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Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

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