Dubai: After nearly 20 years, Dubai is planning a major update for its iconic ‘City of Gold’ branding, which on its launch in 2003 helped establish the city as the destination for gold and jewellery shopping.
The planned changes will also aim to reassert Dubai’s credentials as the go-to place for gold and diamond jewellery, as the city attracts a new generation of visitors.
“There is a common perception that Asians are the biggest buyers of gold and jewellery,” said Tawhid Abdullah, Chairman of Dubai Gold & Jwellery Group.
“If you asked me a couple of years ago, I would’ve definitely agreed that the biggest win for Dubai in the gold and jewellery space was its competitive pricing,” said Baiju Kurieash, Managing Director at Buz Consulting and a former advisor to Dubai Gold & Jewellery Group.