As the first woman to take a multimillion dollar company public, Terry Wheatley, president of Vintage Wine Estates, knows a bit about business threats and opportunities.
In that spirit of innovation, risk, and producing products interesting enough to sell truckloads, Wheatley proposed the idea of engaging in the cannabis industry to the company’s CEO Pat Roney.
You need a amazing farmers like you need an amazing winemakers in the wine industry.” Above all, quality weed takes expert farming.
The old “alcohol kills, weed heals” is simply rhetoric, Wheatley points out.