According to information procured exclusively ahead of an official announcement, the publisher has partnered up with California-based cannabis producer NUG Inc.
“We found that our audience was interested in BuzzFeed bringing them branded cannabis products, and the insights revealed that Goodful’s audience in particular was interested in branded cannabis products and recommendations.
“NUG’s overarching mission is to ‘Normalize the Cannabis Experience.’ We think about this mission in everything we do… Outside of our stores we have much less control of the cannabis experience.
Through branded Goodful posts, we will experiment with targeted localized cannabis ads that are both discrete and classy which will help direct customers to find NUG stores and NUG x Goodful products,” Oram concluded.
Javier Hasse is a cannabis, hemp, CBD and psychedelics-focused reporter, currently serving as Managing Director for Benzinga Cannabis, and CEO of Spanish language news site El Planteo, a company he co-founded.