The occasion is Marvel’s “Black Widow,” the most-anticipated movie of the summer.
“Endgame, which was released in late April 2019, was followed in July of that year by Sony/Marvel’s Spider-Man: Far From Home.” However you measure, it’s been a long time, so this launch is a moment of movie magic…
But the Deadline team said “Black Widow” “could weave between $80M-$90M in 4,100 theaters” while “Disney is conservatively eyeing $75M over 3-days stateside.” Either way, that would be a pandemic-era record, since “F9” netted $70 million domestically in its first weekend.
Folks are returning to theaters, “but they are doing so selectively,” WaPo’s Steven Zeitchik wrote last week.