The store’s jubilant, candy-coated atmospherics are meant to serve as an antithesis to the sleek, often clinical interiors embraced by some cannabis retailers; spaces where customers typically aren’t compelled to linger.
While the marquee-style menu board showcases the store’s featured offerings du jour—pre-rolled joints, edibles, vape cartridges, and flower—there’s also a bevy of other merchandise for sale: pop bottle-styled bongs, high-design ashtrays, scented candles, checkerboard rolling papers, branded lighters, a range of gender-neutral streetwear, fashion accessories, and more.
“Superette was borne out of the belief that buying cannabis should be fun, and each time we expand our brand’s retail footprint we use it as an opportunity to try something different,” explained co-founder and CEO Mimi Lam.