According to the survey of 1,047 Canadians in May 2021, 25 per cent of cannabis consumers prefer edibles, which is down from 36 per cent in 2019.
Legalized in October 2019 — a year after recreational use of cannabis — infused lollipops, gummies, cookies, chocolates and brownies nosed slowly out of the gate.
Gummies and other sweets are Canada’s first choice for edibles by far; 35 per cent of cannabis consumers favour them.
He suspects this may be due to cannabis edibles still being regarded as “a risqué treat”; people equate gummies and other sweets as just that — an occasional pick-me-up.
Sylvain Charlebois, senior director of the AAL and co-author of the report, attributes prohibitively high production costs to the lack of variety.
The number of Canadians who are “canna-curious” has dropped from 26 per cent in 2019 to 13 per cent, which could also be attributed to deflated momentum as well as increased normalization.
According to the report, roughly half of Canadians are worried about overconsuming edibles, which is down from 60 per cent in 2019.
Fewer Canadians are self-stigmatizing — 57 per cent don’t care who knows about their recreational consumption — and for more than half, the cannabis consumption of co-workers is a nonissue.
“Overall, the concept of legal cannabis is becoming more socially normalized,” says Charlebois.
The number of Canadians who buy cannabis exclusively from legal sources has nearly doubled since 2019 — 38 per cent to 60 per cent — and those who still occasionally turn to legacy sources has dropped significantly .
Previous AAL studies on Canadian perceptions of cannabis and edibles allowed the researchers to contrast data from 2017 , 2019 and 2021.
In the U.S., which has legalized cannabis on a state-by-state basis, edibles tend to be sanctioned at the same time as recreational use.
— which Sterling attributes to Canada’s “laid-back attitude towards cannabis generally.” Canadians also showed more opposition to municipalities being able to ban cannabis retail; in the U.S.
“Unless the Cannabis Act changes, I don’t see a whole lot of future when it comes to edibles .
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