Tiffany & Co is enlisting Anya Taylor-Joy, Tracee Ellis Ross, Eileen Gu as its ambassadors, and Sacai is collaborating with Dior Men’s.
The French Maison and Japanese label will represent “a creative conversation between two designers, two heritages and two cultures.” Kim Jones, the Creative Director for Dior Men’s, said he would often frequent Sacai whenever he visited Japan and talked of his friendship with Chitose Abe, the designer.
The collection features a combination of the label’s logotype, with Sacai’s name featured in the ‘i’ of the Dior logo.
“There can only be one winner, and Priya proved to be the strongest candidate showing incredible creativity along with a business strategy that embodies the future of British fashion, with environmental and socially positive practices at the core of the brand,” said Caroline Rush CBE, the CEO of BFC.
The Chair of Menswear at BFC and Editor of British GQ, Dylan Jones, talked of Priya’s understanding of the modern consumer and ‘perceptive design’.
Shot in black and white by Mario Correnti, the shoot – dubbed “Tiffany T1” – seeking inspiration from individuality and strength.
“Wearing a beautiful piece of jewelry, especially one that is meaningful or motivational in a personal sense, is an inexorable feeling—it’s empowering, inspiring, and exciting to express myself, to feel seen and heard without having to utter a single word,” said Eileen Gu.
She acquired the remaining stake of 45% from Esuriens Srl and is a part of a “very prudent business plan.” She founded the company in 2009 – took the role of CEO and President in 2013.