“Many people feel unsure of the environmental language used by companies and governments,” says Daisy Powell-Chandler, a director at Public First.
As I discussed in an article about the sustainability-minded customer, there is a new era of sustainability unfolding where consumers’ attitudes and values are shaping their lifestyle choices and purchase decisions.
According to the firm’s ongoing Back-To-Normal Barometer, which tracks consumer opinions about a post-pandemic environment and has been featured on CNN, sustainability issues continue to resonate for about one-third of U.S.
However, as Jon Last, President of SLRG, notes in discussing the findings, “We thought it would be valuable to see if there are any partisan preferences and we found that there are some striking differences across party lines.” For instance, while 50% of democrats think companies are not moving fast enough on climate action, only 27% of republicans feel the same.