“We led with streaming this year.
Advance commitments from advertisers grew the most in streaming and sports, according to people familiar with the matter, with overall commitments said to be up more than 10% in cable, sport and across the company’s overall broadcast portfolio.
The upfront has long hinged on the success of various networks’ primetime schedules, but in 2021, Madison Avenue is showing intense interest in both the wide-reach programming ABC, CBS and NBC show between 8 p.m.
Like other TV networks this year, Disney pressed for significant increases in the rate of reaching 1,000 viewers, a metric known as a CPM that is central to these annual negotiations.
Target and Google have signed to align with “Summer of Soul,” a music-themed documentary directed by Ahmir “Questlove” Thompson that is slated to debut theatrically and via streaming.