As summer approaches, the public is eager to start traveling again — but licensed cannabis tourism remains in limbo in Colorado, as Denver and other local governments reassess their social pot consumption laws.
But their lead isn’t insurmountable, he says, explaining that other cities could catch up as their tourism industries accept that pot use isn’t going away.
Brian Applegarth: In 2017 I was encouraged by a colleague to create an association, and I eventually founded the California Cannabis Tourism Association .
As an association, we believe safe and responsible cannabis travel means very safe and clear areas and ways for visitors to consume — ways that aren’t breaking the law, and are in a controlled space with tested product and knowledgable staff, especially when you have visitors from the area who don’t have the training.
I don’t know how many lounges are out there, maybe around fifteen, but there are a lot — and that’s true to San Francisco’s form.
But even Barcelona is this very quasi-legal private club model, and if you look into Amsterdam’s model, that’s sort of quasi-legal, too.
As cannabis tourism progresses, do you see pot-centric entrepreneurs and businesses leading that charge? Or will it come from more established travel companies embracing cannabis as a new branch?It’s both.
This all comes down to partnerships, and travel is an ecosystem of hotels, destination marketing, rental car companies, attractions and restaurants.
The original principle of cannabis in ancient China was all about properties of yin and yang, and that goes right into homeostasis, balance and the endocannabinoid system.
As corporate cannabis comes on strong, making sure that all of those principles and depth of knowledge don’t get lost in the spirit of competition and growth will be a challenge.
So my question is, how do you educate your staff about that? There is a lot of work to do ahead, and that trickles down.
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