A brand deal between Bud Light and transgender social media influencer Dylan Mulvaney has triggered loud anti-trans backlash online.
Mulvaney, who has 10.8 million followers on TikTok, shared the Bud Light-sponsored post to Instagram on Saturday.
Mulvaney is best known for her “Days of Girlhood” series of videos on TikTok, in which she has documented her gender transition.
Musician Kid Rock is among the most notable to criticize Bud Light.
While wearing a white MAGA ballcap, Ritchie repeatedly fired an assault rifle at three cases of Bud Light.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” the statement reads.
Many LGBTQ2 activists online have enjoyed poking fun at the boycott promises by pointing out other popular brands that also engage in “rainbow capitalism,” the marketing surge of brands supporting LGBTQ2 causes around Pride Month in June.
Mulvaney, who scarcely comments on public backlash, has not responded to the calls for Bud Light to be cancelled.