The company said Tuesday, March 7, 2023, that Reese’s plant-based peanut butter cups will be its first plant-based chocolate sold nationally when they go on sale in March.
said Tuesday that Reese’s Plant Based Peanut Butter Cups, which go on sale this month, will be its first vegan chocolates sold nationally.
Younger consumers, in particular, are looking to reduce consumption of animal-based products, says Euromonitor, a market research firm.
Nestle has sold its KitKat V, a vegan KitKat bar, in Europe since 2021, while Cadbury sells a vegan chocolate bar in the United Kingdom.
But Rite Aid lists a 1.4-ounce package of two plant-based Reese’s Cups at $2.49; that’s about $1 more than consumers would pay for a regular package.