Her name is the Vanilla Girl, and she’s marked by two characteristics: She’s cozy and “clean.” Dressed only in neutral tones like white, beige, or a very light brown, she might favor a loose comfy knit sweater over leggings with short Uggs.
Some creators credit TikTok megastar Alix Earle for popularizing the look, although she didn’t invent it and doesn’t seem to use the hashtag on her videos.