Episode 25: Trending versus Trendy in the Federal Government

He is the co-author of over numerous White Papers that were published both through ATARC and jointly by MITRE and ATARC following collaboration sessions during the ATARC Federal IT Summit Series.

Tom Mahoney is Vice President, Public Sector Marketing for TD SYNNEX Public Sector, where he is responsible for demand generation, brand development, marketing communications, digital marketing, and marketing operations functions.

Tom’s career spans more than 20 years in B2G/B2B and B2C marketing, with over 10 years’ experience in building public sector marketing strategies at all levels of government.

Born into media, Jeffrey Wolinsky grew up in a family-owned and operated full-service advertising agency where marketing and advertising were part of the menu at the dinner table.

Jeffrey has delivered 3 main stage original speeches at GAIN, the premier event for Government Marketers from the Government Marketing University and has been featured on numerous podcasts as well as part of many panel discussions.

He’s a certified facilitator of the creative problem-solving process and a five-time finalist and 2013 winner of the National Sales Manager of the Year Award presented by Radio Ink, a leading trade publication.

There she directed the strategy, planning, and implementation of integrated public sector marketing campaigns for technology companies and government contractors.

In 2015 Geiger helped to co-found Government Marketing University, filling the need for a marketplace of knowledge to support professionals responsible for marketing and selling into the U.S.

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