Cannabis legalization has occurred at a moment when shopping trends are drastically changing, with the most obvious example being that more people have embraced online shopping.
Certain cannabis-specific advertising regulations restrict dispensary operators and owners in many states, and they cannot use most traditional advertising modes for marketing their products.
They should also dispel any misconceptions or misinformation that consumers have about cannabis, which is essential when dealing with a cannabis newbie or a first-time user.
Furthermore, to attain maximum branding impact, your business should have alignment and consistency between your social media presence, website, storefront, and other efforts to interact or engage with customers.
The marketing power found in this strategy is the significance of a customer knowing that the product can only be obtained from Martinez Dispensary, for example.
springbig’s full suite of marketing, loyalty, compliance, and customer experience tools make it easy.
If you are distributing points based on visits you’ll end up distributing rewards disproportionately, giving the same rewards to low spenders as you give to high spenders.
Use the springbig platform to set up automated rewards that are triggered when a customer reaches a milestone of your choosing.
When creating campaigns and autoconnects, you can apply different filters, ensuring that your customers receive relevant promotions.
One minute can make all the difference in whether a campaign converts or not.
What better way to get perfect timing than leaving it up to AI.
An easy way to get marketable information from customers is by offering them rewards in exchange for filling out their profile with whatever information you desire in return for loyalty points or a product from their favorite cannabis brand.
And once they’re in your store chances are they won’t just spend the small amount of points you’ve given them on just a free pre-roll for example, but will purchase more product as well.
The state’s legislative chambers overcame differences to pass a compromise bill on Feb.
Following the legislature’s passage, Jenn Michelle Pedini, Virginia’s executive director for the National Organization for the Reform of Marijuana Laws , said that timeline wasn’t good enough and she hoped to continue working to accelerate specific facets of legalization.
As a result, adults 21 years and older will be allowed to possess up to 1 ounce of cannabis and grow up to four plants per household starting July 1, 2021—speeding up the timeline 2 1/2 years.
“As of July 1, 2021—who’s counting, but 71 days from now—Virginia will no longer police adults for possessing small amounts of marijuana,” Northam said during his signing ceremony Wednesday.
The social equity implications of ending prohibition were mentioned by everyone who spoke during the governor’s signing ceremony, including Democratic Sens.
Representing the Office of Diversity, Equity and Inclusion as the governor’s lead deputy chief diversity officer, Alaysia Black Hackett said, “This law establishes social equity as a pillar and major priority.
When Democrats flipped both chambers in 2019, they gained control of both the legislature and governor’s office for the first time in more than two decades.
2, 2021, by Christopher Newport University’s Watson Center for Civic Leadership showed that 68% of registered voters in Virginia, including majorities of Democrats and Republicans, support adult-use cannabis legalization.
The five-member board of directors will institute the number of licensees, which cannot exceed 400 retailers, 25 wholesalers, 450 cultivators and 60 product manufacturers.
Many of the provisions in the roughly 300-page bill are subject to a reenactment, meaning a second review and vote by members of the General Assembly in 2022.
“Over the past two months, I have answered more times than I can count, ‘How did Virginia just legalize cannabis?’” said Pedini, who also serves as NORML’s development director.
“I’ve also mentioned countless times how Virginia is the single most prepared state to ever undertake a legalization effort.
cannabis retail operator with dispensaries in Colorado and Oregon.
Total revenue for General Cannabis nearly doubled in 2020 from 2019.
General Cannabis vertically integrated in Colorado.
balance sheet to be able to capitalize on an opportunity like this.
part of the General Cannabis team.
Tim, Trevor and the Trees team bring incredible depth and know-how.
consideration, or 2.2 times Trees’s 2020 revenue.
million, to an aggregate of $6.9 million.
our amazing employees – we wouldn’t be here today.
The new daily sales average is nearly a 30% increase from the previous 23-day reporting period that ended on March 11, according to the Arkansas Democrat-Gazette.